Private Beta — Now Accepting Applications

Stop Guessing. Start Knowing.

You're spending thousands every month on marketing. You should know exactly what's working. Right now, you don't.

ROI Insights wires up your entire marketing operation, tracks every lead back to its source, and delivers AI-powered intelligence every single week — so you can make decisions based on data, not your agency's monthly PDF.

ROI Insights marketing attribution dashboard displaying campaign metrics including clicks, leads, sales, and total ROI.

Connects to the platforms you already use

Google Ads
Google Analytics 4
Search Console
WhatConverts
Google Business Profile

You're Making Five-Figure Decisions in the Dark

You write a check every month. Sometimes it's $5,000. Sometimes it's $12,000. Sometimes more. And at the end of the month, your agency sends you a report full of impressions, clicks, and "engagement metrics" — and you still can't answer the one question that actually matters:

What is my cost per lead?

You don't know which channel booked the jobs. You don't know which search terms are eating your budget without producing a single call. You don't know if that direct mail campaign is crushing it or quietly bleeding you dry. You're not running a marketing strategy — you're running a faith-based initiative.

Here's what that costs you: Wasted spend you'll never get back. Campaigns that should've been killed six months ago. Real leads that fell through the cracks because nobody was watching.

The problem isn't that you're bad at marketing. The problem is that nobody built you the infrastructure to measure it.

See how ROI Insights fixes this

Google Ads Report

Monthly Summary

Clicks2,847
Impressions45,231
CTR6.3%

But no idea which clicks became customers.

SEO Report

Monthly Summary

Keywords Top 1012
Traffic Change+23% MoM
Organic Sessions4,812

But no connection to booked revenue.

Call Tracking Report

Monthly Summary

Total Calls187
Avg Duration3:42
Answered Rate78%

But no attribution back to campaigns or keywords.

And somewhere in the middle of all that… you're writing a $5,000–$12,000 marketing check every month.

But you still can't answer the one question that actually matters: What is my cost per lead?

There's a better way
The Solution

ROI Insights Is Your Marketing Measurement Layer

This is not an SEO agency. This is not an ads management service. This is not a self-serve dashboard you have to figure out yourself.

ROI Insights is the measurement infrastructure underneath everything else — the system that connects every marketing channel you're running into one unified view, then tells you exactly what's working, what's wasting money, and what to do about it.

That means your digital channels — Google Ads, Local Service Ads, Bing, organic search, Google Business Profile, LinkedIn, Nextdoor, and any other platform driving traffic to your website. And it means your offline channels too — direct mail, truck wraps, yard signs, bandit signs, billboards, and any other physical marketing you're running.

If you're spending money on it, we track it. Every channel. Every lead. One dashboard.

Digital Channels
Offline Channels
True Cost Per Lead
Detailed customer journey timeline showing a user's path from first ad click to final conversion using first-party tracking.
Ads Advisor Add-On

Most Businesses Don't Lose Money on Bad Ads. They Lose It on Undetected Problems.

ROI Insights tells you what happened. Ads Advisor tells you the moment something goes wrong — and what to do about it.

Here's the reality of running Google Ads at scale: your campaigns don't fail catastrophically. They bleed. Slowly. A disapproved ad nobody noticed that ran dark for two weeks. A search term that sounds relevant but has never converted a single paying customer — still eating $400 a month. A bidding anomaly that spiked your cost-per-lead by 40% over a Tuesday and Wednesday while you were out on a job site. A broken landing page link quietly turning your paid clicks into dead ends.

What Ads Advisor Watches

Disapproved Ads

The moment Google flags an ad and pulls it from rotation, you know. Not next month. That day.

Broken Destination Links

If your ad is sending paid traffic to a page that no longer exists, Ads Advisor catches it before you've burned another dollar.

Spend Anomalies

If your daily spend suddenly diverges from your historical pattern, you get an alert with the context to understand why.

Wasted Spend Detection

Which search terms are consuming budget without producing leads? Surfaced weekly, with an estimated monthly savings figure attached.

Keyword Conflicts

Are multiple keywords in your account competing against each other, driving up your own costs? More common than you'd think.

Search Term Opportunities

Which terms are converting well enough that you should be bidding more aggressively? You'll know every week, not every quarter.

Three Weeks to Complete Visibility

From zero visibility to full marketing intelligence in three simple steps.

Step 1Weeks 1–3

We Wire Everything

You don't touch a thing. We install dedicated call tracking numbers, tag every link with UTMs, and audit and configure your Google Analytics 4, Search Console, Google Ads, and Google Business Profile. If something's broken, we fix it before we build on top of it.

No lead goes unmeasured — digital or offline.

Step 2Automated

Your Data Flows Into One Place

Our custom database automatically ingests data daily from GA4, Google Ads, Search Console, your Google Business Profile, and WhatConverts. We enforce a strict 5-day data lag that mirrors Google's own processing timeline. Every number you see is final and accurate.

One source of truth. Numbers you can trust.

Step 3Every Week

Intelligence Delivered Every Week

Every week, our AI engine generates a CMO-level executive summary: what changed, what's at risk, and where your opportunities are. Plus 24/7 Ads Advisor monitoring with automated alerts the moment something demands attention.

Weekly intelligence. 24/7 monitoring. Problems caught early.

Get started today

Why ROI Insights Is Different

From everything else you've tried.

You Own Everything

We build the tracking infrastructure inside your accounts — your Google Analytics, your WhatConverts, your call tracking numbers. If you ever leave, you keep all of it. Your data, your history, your numbers. We don't hold anything hostage.

Ads Advisor Alert
CPA Spike Detected

Cost-per-acquisition increased 42% in the last 24 hours on "plumbing repair" campaign.

Ad Disapproved

"Emergency HVAC Repair" ad flagged by Google. Currently not running.

Opportunity Found

"AC installation near me" converting at $22 CPL. Consider increasing bid.

Real-Time Problem Detection

By the time your current agency's monthly report hits your inbox, that problem campaign has already wasted three more weeks of budget. Our Ads Advisor monitoring and automated alerts catch anomalies the day they happen. You get the same intelligence a full-time CMO would give you — without the $150,000 salary.

Dual-Pipeline Redundancy

We don't rely on a single tracking system. Every lead is captured in both GA4 and WhatConverts simultaneously. One platform goes down? Your data is intact in the other. This is enterprise-grade redundancy built for businesses that can't afford to lose their lead history.

Setup Progress
✓
Call tracking installedComplete
✓
UTM framework deployedComplete
✓
GA4 configured & auditedComplete
✓
Dashboard live & reportingComplete
✓
Weekly AI insights activeComplete
You did nothing. We handled it all.

Done-For-You Infrastructure

You're not logging into a platform and taking a tutorial. We do the setup, we maintain the infrastructure, we deliver the insights. You spend your time running your business — not learning a new tool.

The 5-Day Accuracy Standard

Real-time dashboards sound impressive until the numbers change three times in one day. Our 5-day processing lag perfectly mirrors Google's data finalization timeline. When you look at a number in your dashboard, it is done. Accurate. Final. You can make decisions on it.

Limited spots available during private beta

Get In Before the Doors Close

Beta members get free access while we build and test together, then lock in an exclusive lifetime discount off whatever our pricing is — now or in the future — for as long as their subscription is active. Pricing below reflects our post-launch rates.

Beta access is free. Members who actively use the platform and provide product feedback receive a lifetime discount off all future pricing — on any tier, for as long as their subscription remains active.

Visibility

Organic & local presence

For businesses focused on organic search and local discovery. No paid ads required.

$149/mo
  • Google Analytics 4 (GA4)
  • Google Search Console (GSC)
  • Google Business Profile (GBP)
  • Weekly AI Executive Summary
  • 60-day data backfill on signup
  • Indefinite data retention
  • Email support
Most Popular

Growth

Paid campaigns & lead tracking

For businesses actively running paid ads and tracking inbound leads. Includes everything in Visibility.

$249/mo
  • Everything in Visibility
  • Google Ads integration
  • Call tracking (WhatConverts / DNI)
  • Lead source attribution
  • Ads Advisor add-on eligible
  • Weekly AI Executive Summary
  • Email support

Omnichannel

Multi-platform advertising

For mid-market companies running campaigns across multiple paid platforms. Includes everything in Growth.

$399/mo
  • Everything in Growth
  • Meta (Facebook/Instagram) Ads
  • LinkedIn Ads
  • Bing Ads
  • Offline channel tracking
  • Ads Advisor add-on eligible
  • Priority email support

30-Day Money-Back Guarantee. If you're not convinced ROI Insights is worth it after 30 days, we'll refund every dollar. No questions asked.

Choose Your Onboarding Path

Getting your tracking configured correctly is the most important step. Choose the level of support that fits your situation.

Self-Guided Setup

We provide a complete setup guide and you handle account access yourself. Best for owners and marketers who are comfortable inside Google Tag Manager and their ad accounts.

Setup FeeFree
Recommended

Assisted Setup

Our technical team handles GTM configuration, analytics setup, plugin installation, and third-party agency coordination for you. Best for owners who want it done right the first time.

Setup Fee$795 (one-time)

Call tracking (WhatConverts or equivalent) is billed directly by the provider — typically $50–$150/mo depending on call volume.

Ads Advisor Add-On

Active daily monitoring for your Google Ads account. Available on Growth and Omnichannel plans. Flat-fee — we are never incentivized by your ad spend.

Add-On — Growth & Omnichannel only

$149/mo
Disapproved ad alerts
Broken destination link detection
Spend anomaly detection
Wasted spend identification
Negative keyword suggestions
Keyword conflict detection
Ad quality analysis
Search term opportunity reports
Partner network performance audit
Monthly full account audit
Bid strategy review

Ads Advisor requires an active ROI Insights Growth or Omnichannel subscription.

"ROI Insights finally gave us the visibility we needed. Within the first month, we identified over $3,000 in wasted ad spend and redirected it to channels that were actually producing jobs."
JM

James Mitchell

Owner, Mitchell Plumbing & HVAC

* Placeholder testimonial — beta client feedback coming soon

Frequently Asked Questions

The questions you're probably already asking.

Data, Privacy & How the System Works

Unlike basic dashboards that show fluctuating "real-time" data, our system enforces a strict 5-day lag. This perfectly matches Google's data processing timeline. When you look at a number in ROI Insights, you know it is 100% accurate and final, rather than data that might change tomorrow.
Yes. To pull your data into our central system, you will need to authenticate your Google accounts (Google Analytics 4, Google Ads, Google Search Console, and Google Business Profile). We make this easy like most sites you use everyday. If you need to regain access to any accounts, we do offer account recovery or re-establishment assistance for a fee.
Not yet, but it's coming. Meta, LinkedIn, and Nextdoor are all on the roadmap. We're starting with Google because that's where most of our clients are spending the most money and where the attribution gaps hurt the most. Other platforms will follow.

No. ROI Insights is strictly a measurement tool. It doesn't run your campaigns, manage your ads, or replace your agency. It holds everything accountable, including your agency.

As AI becomes more common in agency operations, the outputs vary a lot depending on who's using it and how well they know their craft. We don't take over. We just make sure you always have an accurate, independent picture of what's actually happening so you're never relying solely on someone else's report.

Your data is securely pulled daily and stored in our custom, per-client database. We never share your data with third parties. Furthermore, because we only read data from your accounts, you always retain ultimate ownership of your data.

It means exactly what it sounds like. During onboarding you connect your own Google account. That's how we access your Analytics, Search Console, Google Business Profile, and Google Ads data. Everything is built inside accounts you already own and control.

If you're on our growth or omni-channel program, we'll also help you set up WhatConverts or connect your Go High Level account for call tracking. If you don't have call tracking at all, we set it up in an account that belongs to you.

One of our core philosophies is that we never hold your data hostage. If something isn't working out, you walk away with everything intact. We make that easy on purpose.

No. We do not hold your data hostage. Every analytics account, tracking number, and piece of code we install is in your name and in your accounts. If you ever leave, you keep all of it.
We track everything. We provision dedicated phone numbers that dynamically swap on your website. We can tell you exactly which ad or keyword made the phone ring, and we provide call recording and AI transcription so you can review lead quality.

Understanding Your AI Executive Summary

Every week, our AI system acts as your fractional Chief Marketing Officer. It analyzes your entire data payload from the most recent full week versus the prior week. It then generates a plain-English Summary of performance, flags Risk Factors (like spiking costs or missed calls), and highlights Opportunities for growth.
These are actionable insights generated by our Ads Advisor and AI rules engine. If you have an internal marketing team or an ads agency, you hand these exact steps to them to execute. If you do not have a team, MosierData also offers SiteCare+, a managed service that may be an option for you.
Your retainer includes business-hours ad hoc support. If the AI flags a drop in conversion rate or a specific wasted search term, you can email or text your dedicated analyst for a deeper explanation or a quick data pull.
If there's a way to bring it down, we'll help you find it. ROI Insights shows you exactly which channels, campaigns, and keywords are driving your cost per lead up and which ones are performing efficiently. That clarity is usually the first step toward fixing it.
No. Think of it more like a monitoring station for your Google Ads account. It watches for the things that should always be watched but usually aren't: disapproved ads, broken links, spending anomalies from Google's automated changes, and keyword conflicts where a targeted keyword and a negative keyword are fighting each other and driving your costs up. These are standard parts of a well-managed account. Ads Advisor makes sure nothing slips through between your regular check-ins.

Navigating Your Metrics (Glossary)

A "Session" is a single visit to your website. An "Active User" is a unique person who engaged with your site. One Active User can have multiple Sessions if they visit your site several times.
A "Channel" is the broad category of how a visitor found you.
  • •Organic: Found you via a standard search, such as Google or Bing.
  • •Direct: Typed your URL directly into their browser.
  • •Referral: Clicked a link to your site from another website (like Yelp or a local directory).
  • •Cross-Network: Traffic that moves across multiple Google networks, typically associated with Google's Performance Max (PMax) ad campaigns.
This is a more specific breakdown of where traffic comes from. For example, the Channel might be "Paid Search", but the Source/Medium will tell you it was specifically "Google / CPC", and the Campaign will tell you it was your "Spring Roof Replacement" ad.
UTMs are simple text tags added to the end of a URL (e.g., ?utm_source=facebook). They force Google Analytics to categorize your traffic perfectly. Without UTMs, clicks from your Google Business Profile or Facebook page often get lumped into "Direct," "Organic" or "Referral" traffic, masking what is actually generating leads.
Two ways. If we can put a QR code on it, we build a tracked link with UTM parameters so every scan is attributed back to that piece. If it's something like a radio or TV ad where a QR code doesn't make sense, we set up a branded redirect domain that forwards to your landing page with all the tracking parameters already in place. Either way, nothing falls through the cracks.
Our system uses Dynamic Number Insertion (DNI) and automatic form tracking. This means every phone call, form submission, and chat is traced back to the exact source, campaign, and keyword the visitor used to find you.
  • •GSC Clicks: Clicks from organic Google Search Console results.
  • •Ads Conversions: Actions (like calls or forms) generated specifically by your paid Google Ads.
  • •GBP Interactions: Actions taken directly on your Google Business Profile (Maps) without even visiting your website, such as "Direction Requests" or "Call Clicks".
These are diagnostic labels our system applies to your campaigns.
  • •Top Conversion Driver: The campaign bringing in the most absolute leads.
  • •High Efficiency: Campaigns bringing in leads at the lowest Cost Per Acquisition (CPA).
  • •High Volume Low Conversion: A warning label. This campaign is spending money and getting clicks, but visitors are not turning into leads.

Onboarding & Technical Setup

It means setting things up so they can actually be measured. Most businesses are running marketing that's invisible to their own data. We fix that. As part of onboarding we set up Google Tag Manager, configure all your conversion actions in Analytics, link Search Console to your Ads account, and install call tracking. If you choose assisted onboarding, we handle all of it with you live. If you go self-guided, we walk you through every step.

It happens more than you'd think, and there are workarounds for both situations.

If you don't have Google Analytics, we can set up a fresh account and start measuring from day one. You won't have historical data, but you'll have clean, accurate data moving forward. Same with Search Console: as long as you have access to your domain registrar, it's a straightforward fix.

If your agency controls your accounts and isn't cooperating, that's a conversation worth having. Your data belongs to you. We can help you understand what access you should have and how to get it.

In any of these situations, assisted onboarding is the right call. The fee is minimal compared to the time and frustration of trying to sort it out yourself, and you'll walk away with everything connected and working correctly from the start.

This is very common. Before we start the onboarding clock, we run a "Pre-Flight Check". If you are locked out of your Google Ads, WordPress, or Google Business Profile by an old agency, we will pause the main project and initiate a "Digital Asset Audit & Recovery" project to help you get your keys back.

Ready to Know What's Actually Working?

The private beta is limited. We're not saying that to create fake urgency — we're saying it because onboarding each client properly takes real time, and we won't rush it.

If you're spending $5,000 or more a month on marketing and you still can't answer "what's my cost per lead?" — this is the fix.

Self-Guided

Self-Guided Beta Access

You handle access grants on your own schedule with our step-by-step guide.

Onboarding: Free
Monthly: Contact for pricing
Recommended

Assisted Beta Access

We run a live onboarding call and set everything up together.

Onboarding: $495
Monthly: Contact for pricing